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    <title>Saffron Designs — Field Notes</title>
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    <description>Writing on web performance, build timelines and what a website is actually worth. From Saffron Designs, Minneapolis.</description>
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    <lastBuildDate>Wed, 02 Sep 2026 00:00:00 +0000</lastBuildDate>
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      <title>Three Quotes, Three Prices, and No Way to Choose</title>
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      <pubDate>Wed, 02 Sep 2026 00:00:00 +0000</pubDate>
      <description>Four checks that tell you which website proposal is describing real work — published prices, a number that can fail, who owns the asset, and whether it pays back.</description>
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      <title>How Long Should a Website Take to Build?</title>
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      <pubDate>Sun, 30 Aug 2026 00:00:00 +0000</pubDate>
      <description>The industry default is three to six months. That reflects process drag, not quality. What actually sets the timeline, and why a focused week beats a quarter.</description>
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      <title>Your Website Is an Asset, Not a Cost Center</title>
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      <pubDate>Sat, 18 Jul 2026 00:00:00 +0000</pubDate>
      <description>Most businesses treat their website as an expense. The smartest ones treat it as their highest-ROI asset. Here is why the math changes everything.</description>
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      <title>Lighthouse 100 Isn't Real Performance</title>
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      <pubDate>Wed, 15 Jul 2026 00:00:00 +0000</pubDate>
      <description>Lighthouse scores are table stakes. Here is what actually matters for user experience, conversion, and search rankings in 2026.</description>
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